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About us
About Us
Motherproof.com is dedicated to providing women in general and mothers in particular with useful and entertaining new-car reviews. The site's innovative reviews are straightforward and casual, written by the Mother Proof mom-reviewers from one woman to another.The Mother Proof concept was born in 2004, when young mother and entrepreneur Kristin Varela needed a new car to meet the growing demands of her family. She found that a short test drive didn't provide her with the information that was important to her. She wanted to know which vehicles were easiest to install child-safety seats and load children into, which ones had the most functional storage compartments and which ones were most comfortable for a woman to drive.
As women and mothers, the Mother Proof mom-reviewers represent the fastest-growing segment of automotive consumers. According to research, women purchase 52.5 percent of new cars and influence 85 percent of all car sales. Varela saw the need to tailor automotive reviews to this important and underserved market niche.
Frequently Asked Questions
Q: How long do you test drive a car before posting a review?
A: We put our test cars through the rigors of family life and all that comes with it: carpooling, running errands, family outings and the occasional date night. We test drive our cars from one to two weeks, which gives us true-to-life impressions about how these vehicles handle in the real world, not just in the 10 miles around the dealership.
Q: Why haven’t you reviewed the car i want to know more about?
A: MotherProof.com reviews cars provided by manufacturers. We continue to build relationships in the auto industry so we’re able to review in-demand cars. Also, some cars aren’t available in the areas where our mom-reviewers reside. If you don’t see a review here, we suggest you check out Cars.com for additional information about the car you are researching.
Q: Why are some of the car’s NHTSA ratings not listed?
A: The National Highway Traffic Safety Administration is on a limited budget (just like the rest of the world), and therefore it tests cars based on how well they sell.
our staff: MOM REVIEWERS
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