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Lotus Freaks Me Out
Jul 22 2008 by Sara Lacey
7/22/08
Evora is a Car a Mom Could Love
By: Sara Lacey
I love to watch Wimbledon every year, but this year I got a little freaked out by the faceless people in the crowd. Seriously — and security didn’t seem all that concerned.
These faceless people, who were wearing a mask that wiped out all of their facial features, have been seen at various events in England this summer. Who are they? What are they doing? Speculation about their identity came to an end today: It was a creepy — but strangely effective — viral campaign for the Lotus Evora with the tagline “true character in a faceless world.”
After checking out facelesspeople.com, I think the best thing I can say about the Evora is that it seats four and has ISOFIX/Latch connectors! I'll put my face on that car any day.
User Comments
Oooh - in addition to the LATCH it has a ‘remote release glove box, storage bins and integrated cup holders.’ I think this one deserves a test drive!
How weird! I didn’t notice them either. I too, must have been distracted by the biceps. But I’m happy to “take one for the team” and drive the Evora. I’m a giver. And I didn’t get to drive the A8, so it’s only fair, right???
Creepy. I can’t believe I watched all 5 hours of that Wimbledon final and didn’t notice these faceless people - I was obviously too busy looking at Nadal’s arms. That Evora sure is pretty though - I wouldn’t mind one!