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Lick Your Way to a New Car
Oct 18 2007 by Courtney Messenbaugh
10/18/2007
Automaker Does "Sweetest Day the Jeep Way"
Here are a few fun, wildly interesting facts about me: I like chocolate, particularly really dark chocolate (the darker it is, the more antioxidant-y health benefits it's supposed to have, which makes me feel good about my addiction), I was born near Cleveland, my husband works for the Boys & Girls Clubs of America and I'm really sweet (except when I'm not). An incongruous list of things to share, you say? Read on...
Sweetest Day is Saturday, and to celebrate Jeep offered seven lucky contestants the opportunity to each lick their way through a life-size chocolate-covered Jeep vehicle (apparently they did some research and found that about 70 percent of Americans believe anything is better when covered in chocolate). The first two contestants to get through the 100-pound chocolate exterior on their Jeep, Nancy Pommerening of Cleveland and Anne Gemkow of Chicago, then got to hop into yet another Jeep, this one bursting at the interior seams with more than 45,000 pieces of wrapped candy. Anne somehow managed to find the set of keys to a 2008 Jeep Liberty hidden among the sugary loot and ended up the proud new owner of the Liberty. The contest took place in Cleveland, as that's where the holiday was founded. The proverbial cherry on top is that the Chrysler Foundation donated $7,000 ($1,000 for each model in Jeep's lineup) to the Boys & Girls Clubs of Cleveland in honor of the event and Sweetest Day. Now you see how it all comes together. This event was made for me!
Participants were chosen based on their 250-word essay answering the question, "Why do you want to celebrate Sweetest Day the Jeep Way?" Now, I know I'm too late to take part — not to mention banned form participating, given this event was only open to legal residents of Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania and West Virginia — but just in case they ever do this again, I'm confident my brief but informative essay would be a winning entry: "I'm sweet. I want to win something, especially since I never seem to win anything (except that salami at a grade school church fair, which seemed odd to me at the time and still does). I like chocolate. My hubby works for the Boys & Girls Clubs. I was born in the Cleveland area. Pick me. Please!" Short but sweet, as they say.
more of “lick your way into a diabetic coma…”