Ford Fiesta to Get ‘American Idol’ Treatment
Mar 17 2010 by Jennifer Newman
“American Idol” viewers might already know about those cheesy music videos that the contestants appear in to promote a Ford product. It’s called “integrated advertising,” and regardless of how you feel about products being embedded in your favorite TV show, you can’t ignore the fact that any product put in front of the massive “Idol” audience will get plenty of attention.
The Ford Fiesta will debut on tonight’s show, but Ford is going one step further. Each of the final 12 contestants will customize a Fiesta to his or her liking, teaming up with a Ford designer to pick colors, wheels, accessories and body graphics to create a unique design. The car is already prominently placed on the show’s website.
David Thomas over at KickingTires has already picked a favorite: Mount Prospect, Ill., native Lee Dewyze. But only because he might spot the Fiesta in his hometown if Dewyze wins.
