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Hyundai’s ‘Assurance’ Helps Skittish Car Buyers
Jan 07 2009 by Sherrice Gilsbach
Let’s say you want or need to buy a new car but your lack of job security in this global economic crisis is holding you back. Well, the Hyundai Assurance Program just might remove that giant “what if” from your car-buying experience.
The Assurance Program allows buyers to return their leased or financed new car in the first 12 months of ownership should the owner run into an economic hardship. The program only covers up to $7,500 in depreciation. Finally! An automaker that’s making some sense out of the nonsense that is our global economy!
According to Hyundai’s website, these are the conditions that are covered under that economic hardship umbrella:
• Involuntary unemployment
• Physical disability
• Loss of driver’s license due to medical impairment
• International employment transfer
• Self-employed personal bankruptcy
• Accidental death
Now that’s thinking outside the box! Frankly, I’m sick of that darned box and ready to toss it into the bonfire of bad office jargon.
Will this strategy work for Hyundai? Only time will tell. As a consumer, I find progressive programs like this one to be inspiring. It’s good to know that there are executives out there who are willing to try something new.
