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Rolls-Royce Debuts Auto-Adjusting Purse Rack
Jun 17 2009 by Jennifer Newman
Rolls-Royce’s 200EX concept car has an exciting new feature that must be copied by automakers around the world: It’s the auto-adjusting purse rack. It might sound frivolous, but I think the 200EX’s designers may have hit on something.
Today’s handbags can easily cost hundreds if not thousands of dollars, and there’s no reason a bag that expensive should sit on your car’s dirty floor.
NOTCOT: Rolls Royce 200CX Auto Adujsting Purse Rack from Jean Aw on Vimeo.
The purse rack pops out of the backseat’s center armrest. Yes, it’s in the backseat; this is a Rolls, after all, and if you actually own one, you probably have enough money for a chauffeur, too. When you set your purse on the rack, it automatically adjusts its leather-lined grips to gently grasp the bag. One of my constant complaints about cars is I can never find a good place to stash my purse. Ideally, I’d prefer that it not be on the floor, but sometimes it ends up there. I recently got a ride in a 2009 Toyota Sienna and was excited to see an integrated purse hook in the front passenger area. An auto-adjusting purse rack would be even better, and could easily work in less expensive cars. Imagine having one hidden away in a car’s center console. No more putting your purse on the floor, it’d have a wonderfully luxurious home of its own.
