Toyota Gets High Marks for Sienna Ad
4/7/08
In This Case, Sex May Sell a Minivan
OK, plant your tongue firmly in your cheek and go check this out. It’s a new Toyota Sienna ad that brilliantly mimics Calvin Klein spots. At one point, a male voice whispers and a female voice lustily urges, “Say it again,” to which the male voice whispers in return, “Five-star safety rating.” I’ll do you the favor of not spoiling the funniest line.
Now, I’m not one to promote the use of sex to sell cars, but this totally works. Maybe you won’t buy a Sienna because of it, but it made you laugh, didn’t it? Sometimes that’s enough for me.
Comments
The only way that could sound better is if you whisper it.
Posted by: Sara Lacey | Apr 10, 2008 5:02:18 PM
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We have a Sienna, 2 kids...1 dog, love the car, wished it was hybrid but, c'est la vie. Holds a bunch of stuff, is configurable, easy for car seats, feels safe, has a bit of power when necessary...can tow stuff. We have owned 4 Toyota's and this one is the best so far.
Posted by: Evan | Apr 9, 2008 5:44:50 PM